The AI info label on Instagram and Facebook Reels
When the label may be required
The rule on Meta's page is about two things: photorealistic video and realistic-sounding audio. It covers Facebook, Instagram and Threads, and it says the requirement does not apply to images, though images can still be labelled if its systems detect AI.
| Meta's examples that need a label | Meta's examples that don't |
|---|---|
| A realistic video of people walking around an outdoor market | A landscape video in a style resembling a cartoon |
| An audio file of two people talking | An image of a person riding a bull (images are not required) |
| A song with AI-generated vocals | |
| A reel narrated with a realistic AI-generated voiceover |
Source: How to identify AI content on Meta products (checked November 14, 2026).
How Meta detects AI, and what “AI info” means
Meta's page says some content made with third-party tools carries industry-standard signals showing it was created or modified with AI, and its systems read them. Content whose signals say it was created with AI is labelled AI info. Content whose signals say it was only modified with AI does not get the label on the post itself; the detail sits behind the options menu.
Its own caveat: not all AI content contains the information needed to identify it. So a missing label is not proof that nothing was required. SceneMixer's Terms say its output carries an invisible, compression-resistant watermark or content credential as well as the visible label (Terms, section 06); whether Meta's systems read it on a given upload is Meta's side.
Labelling it yourself, and the AI creator profile label
The page says people may be able, and in some cases required, to label their own AI-generated or AI-modified content when they share it, and that there may be penalties when a required label is missing. Accounts that mostly post AI-generated or modified content can add an AI creator label to the profile; it can also appear next to the account's posts in Feed, Reels and Stories on Instagram, and in Feed on Facebook.
What a SceneMixer episode carries
Two of Meta's examples line up with parts of an AI episode: a realistic video, and a realistic AI voiceover. SceneMixer characters speak with generated voices, and the look you choose in step 1 decides how photorealistic the picture is — from Digital HD and Shot on Film to Painterly Anime or Family 3D Animation. Which side of Meta's line your Reel is on is your call against its page.
- Upload the download. The download is the full-quality file; the copy the site streams is lighter. Original and play versions.
- The corner badge. Free accounts' videos carry a small SceneMixer AIGC badge in the bottom-right corner; on a paid membership it is off by default and you can switch it back on. It is a mark in the picture, not a platform setting. The AI badge switch.
SceneMixer's Terms say that if your output is delivered without the visible label, you are responsible for any AI disclosure required where you publish it, and that you must follow the AI-content rules of the platforms you publish on (Terms, section 06).
Money on Facebook is a separate page: Can you monetize AI videos on Facebook?.
Make it in SceneMixer, start to finish
- Script: paste your own on Upload Script, or write the brief above in AI Create and let it draft the episodes.
- Step 1: Type Short Drama; Scene Style Urban Opulence, Campus Youth; Costume Style Streetwear; Visual Style Digital HD, Painterly Anime; Target Region; dialogue language; 9:16 Portrait. Then read the script.
- Step 2: Choose the look and the voices knowing Meta's examples single out realistic video and realistic voiceover. The first 15 setup images on an account are free.
- Storyboard: generate episode 1 first (free on your first drama) and read it before you render anything. One place per segment.
- Video: render on the default tier at 10 credits a second, fix single shots instead of whole episodes, then put the episode together and post.
| Question | Meta's page (short) | Page |
|---|---|---|
| Which content may need a label? | Photorealistic video, realistic-sounding audio | How to identify AI content |
| Do images need one? | Not required; may still be labelled | How to identify AI content |
| What does AI info mean? | Signals show it was created with AI | How to identify AI content |
| Penalties? | “There may be penalties” when a required label is missing | How to identify AI content |
| Profile label? | AI creator, for accounts mostly posting AI content | How to identify AI content |
FAQ
Do Instagram Reels made with AI need a label?
Meta's page says it may require one when content has photorealistic video or realistic-sounding audio created or altered with AI. A cartoon-style landscape video is its example of content that does not. If a SceneMixer episode goes out without the visible badge, SceneMixer’s Terms make that disclosure your job.
What does AI info mean on Instagram?
It is the label Meta applies when signals it can read show content was created with AI. Content only modified with AI shows the detail behind the options menu instead.
Does an AI voiceover need a label?
Meta's examples include a reel narrated with a realistic AI-generated voiceover as content that requires a label.
Can Meta miss AI content?
Its page says not all AI content contains the information needed to identify it.
What is the AI creator label?
A profile label for accounts that mostly post AI-generated or modified content; it can also show next to their posts.
Is this policy advice?
No. It quotes Meta's page with a check date.
Pick the look and voices with the label in mind
Realistic or drawn, every look is one choice in step 1.
Updated November 14, 2026