How to label AI content on TikTok

What TikTok counts as AI-generated content

TikTok's page defines AI-generated content as images, video or audio generated or modified by AI, including realistic human likenesses and depictions in an artistic style such as painting, cartoons and anime. Its examples: a real person's image, voice or words altered by AI; a real scene or event altered by AI; and entirely AI-generated videos or images of real or fictional people, places and events.

Source: About AI-generated content (checked November 14, 2026).

When a label is required, and when it is encouraged

• Required: the page says TikTok requires creators to label all AI-generated content that contains realistic images, audio and video.
• Encouraged: content completely generated or significantly edited by AI. Its examples of significant edits: someone shown doing or saying something they didn't, or altered beyond recognition, as with a face swap.
• Not on unaltered content: using the label on content that was not altered is, per the page, a Terms of Service violation.

Whether a drawn or animated episode counts as “realistic” is a judgement this page leaves to you and TikTok.

The steps on a video

1. Tap the Add post + button.
2. Record, or upload a video from your device.
3. Tap Next.
4. Tap More options … and turn on the AI-generated content setting.

The label then reads “creator labeled as AI-generated”. TikTok also accepts disclosure in text, a hashtag sticker or the description. On reach, the page says turning on the setting won't affect distribution as long as the video follows the Community Guidelines.

The label TikTok can add itself

TikTok may apply an “AI-generated” label automatically to content it identifies as completely generated or significantly edited by AI — when you use TikTok's AI effects, or when you upload a file with Content Credentials attached, the C2PA standard. Its note: once content has an auto label, you won't be able to remove it.

SceneMixer's Terms say its output carries two marks: a visible label, and an invisible, compression-resistant watermark or content credential that is never removed (Terms, section 06). Whether TikTok reads that layer on a given upload is TikTok's side, and we can't promise it. Do not count on the platform labelling for you; label it yourself when the rule applies.

What TikTok bans even with a label

The page lists AI content that is not allowed at all: fake authoritative sources or crisis events; public figures shown in certain contexts such as being bullied or making an endorsement; the likeness of anyone under 18; and the likeness of adult private figures used without permission. A label does not make these acceptable.

SceneMixer's own content rules sit underneath that: imitations of a real person's face or voice, and using someone's likeness without consent, cannot be generated or uploaded as references. Content rules and moderation.

A SceneMixer episode on its way to TikTok

• Upload the download. The download is the full-quality file; the copy the site streams is lighter. Original and play versions.
• The corner badge. Free accounts' videos carry a small SceneMixer AIGC badge in the bottom-right corner; on a paid membership it is off by default and you can switch it back on. It is a mark in the picture, not a platform setting. The AI badge switch.
• The badge is not TikTok's label. The AIGC mark sits in the picture; the AI-generated content setting is a separate choice in the app.

SceneMixer's Terms say that if your output is delivered without the visible label, you are responsible for any AI disclosure required where you publish it, and that you must follow the AI-content rules of the platforms you publish on (Terms, section 06).

Making money from the same video is a separate set of rules: Can you make money on TikTok with AI videos?.

Make it in SceneMixer, start to finish

1. Script: paste your own on Upload Script, or write the brief above in AI Create and let it draft the episodes.
2. Step 1: Type Short Drama; Scene Style Urban Opulence, Campus Youth; Costume Style Streetwear; Visual Style Digital HD, Painterly Anime; Target Region; dialogue language; 9:16 Portrait. Then read the script.
3. Step 2: Pick the look knowing TikTok's line is realistic versus not, then draw the cast once. The first 15 setup images on an account are free.
4. Storyboard: generate episode 1 first (free on your first drama) and read it before you render anything. One place per segment.
5. Video: render on the default tier at 10 credits a second, fix single shots instead of whole episodes, then put the episode together and post.

FAQ

Updated November 14, 2026