How to make AI videos for TikTok Shop
One line for the box next to the upload: A collapsible silicone lunch box that fits in a coat pocket; for commuters who hate carrying a bag; ships from our US warehouse.
What a Shop video has to do
- Show the product in the first second. The feed decides in three. Write it into the line if the photo alone is ambiguous: the blue box is the product.
- Say the one thing it does. One claim, spoken out loud: folds flat, fits a pocket. Price and offer go on the end card and in your caption.
- Portrait, 15 or 30 seconds. Fifteen is one beat (the product and one idea); thirty is a tiny story (problem, product, relief).
- End on the product and a button. The end card carries the brand, the product name and Shop now.
Length, format and quality · The end card.
Several versions from the same photos
The feed rewards testing. The same four photos make a 15-second Show how it works (the fold, the pocket), a 15-second Funny (a lunch bag that explodes, then yours), and a 30-second A day in the life (a commuter's morning). Each is a separate ad with its own quote; tone does not change the price, length and quality do. Post them a day apart and keep the one that holds attention. UGC-style ads for the hand-held, talking-to-camera feel.
| Tone | TikTok Shop use |
|---|---|
| Show how it works | Gadgets, kitchen things, tools: the demo is the pitch. |
| Funny | Mass-market items; the product is the punchline. |
| A day in the life | Clothing, bags, everyday things worn or used. |
| Twist | You think it is one thing, then it is the product. |
| Mouth-watering close-ups | Snacks, drinks, candles: steam, pour, crunch. |
The photo and the line
One to four photos of the same item: front, in use, a detail, the packaging. The product is cleaned into a studio shot and reused in every scene; people in your photos are removed and the ad casts its own. The one line wins over the photo when they disagree, so use it to name the product, the buyer and where it ships from. Claims like best seller or viral are removed from the script. Which photos work · An ad for a physical product.
Dialogue in the buyer's language
The spoken line is performed in the language you choose, so the same product can have a Spanish clip for one audience and an English one for another: two ads, same photos. Captions are added after export, in TikTok's own tool or yours; nothing legible is drawn into the picture. Subtitles · Text on screen.
Before you upload
TikTok Shop publishes its own video requirements in Seller Center and changes them; the stable parts are a portrait 9:16 frame, MP4, and short clips. Download the 1080P version for the Shop and the 720P for testing. Members can download without the SceneMixer badge; shared links keep it. Video without a watermark · Download original vs play version.
Make it in SceneMixer, start to finish
- Photos: open the Ad Video tab and upload one to four photos of the same subject. The read is free and tells you what it saw: category, product name, any brand name legible on the label.
- One line: say what it is and who it is for. When the line and the photo disagree, the line wins.
- Pickers: vibe, length (15, 30 or 60 seconds), portrait or landscape, 480P / 720P / 1080P. The price beside the quality is the ceiling you will pay.
- Make my ad: the script, cast, locations and storyboard are written, every segment is generated with its sound, and the end card carries your brand, product name, tagline and call to action.
- Fix, then export: a shot that missed can be regenerated alone; the end card text can be edited and the cut rebuilt without reshooting. The ad progress page.
| Picker | Options | Changes the price? |
|---|---|---|
| Vibe | Epic, Funny, Warm, Minimal, Twist, Mouth-watering close-ups, Show how it works, A day in the life | No |
| Length | 15, 30 or 60 seconds (one, two or four segments) | Yes |
| Format | Portrait 9:16 or Landscape 16:9 | No |
| Quality | 480P, 720P or 1080P | Yes |
FAQ
Can I make TikTok Shop videos with AI?
Yes. Upload one to four product photos, choose Portrait and 15 or 30 seconds, pick a tone, and the clip is written, shot and finished with an end card.
How many versions should I make?
Three from the same photos with different tones is a good first test; tone does not change the price.
Does it make UGC-style videos?
The cast is generated and the tone can be hand-held and plain; see the UGC-style ads answer for the recipe.
Can the video show the price?
On the end card and in the spoken line, not in the picture. Put the offer in your caption too.
What format does TikTok Shop need?
Portrait 9:16 MP4 is the constant; check the current length and size limits in Seller Center before uploading.
Can I use a real model?
Real faces in your photos are removed; the people in the clip are generated to fit the buyer you describe.
Can I make it in Spanish or another language?
Yes. The spoken line follows the language you pick; make a second ad for a second market.
What does one clip cost?
One figure is quoted before it starts and it is a ceiling; 15 seconds at 720P is the cheapest useful clip.
Updated November 1, 2026