Ad Vibe, Length, Format and Quality

Ad vibe

How the ad tells its story. Epic: scale, spectacle, a big reveal. Funny: a joke with the product as the punchline. Warm: people, feeling, a small moment. Minimal: the product, light, silence, one line. Twist: it looks like one thing, then it is another. Mouth-watering close-ups: food and drink up close — steam, pour, cut. Show how it works: use it, see the result; good for apps, services, gadgets. A day in the life: someone living with the product, in the shop, in the clothes.

The vibe also sets the music the ad is generated with and the colours of the end card. It does not change the price.

Length

15, 30 or 60 seconds. An ad is made in fifteen-second segments — one, two or four — each shot on its own and joined in the final cut with the end card at the end. Longer means more segments, more shots, and a higher price; it also means more room for cast and sets, which the reading uses. Fifteen seconds is a single beat: the product and one idea. Sixty is a small story.

Format

Landscape for sites, screens and pre-roll; Portrait for feeds and stories. It is the shape of every shot and of the end card. Product and place images are used at their own shape either way. Aspect ratio.

Quality

480P, 720P or 1080P. The menu lists the all-in price beside each, so you can see what the step up costs before you pick. 480P is for drafts and small screens; 720P is what most people ship; 1080P is for big screens. If the quality you picked is temporarily unavailable when shooting starts, the ad tells you and offers to continue with one that is.

The one line

Under the pickers: one line about what it is and who it is for. Optional. It wins over the photo when they disagree — write our family restaurant and the reading treats the photo as a place, not a product — and it seeds the story. Leave it blank and the reading builds the story from the image alone.

The price

The button reads All-in ✦ N for one-click generation: a cap, not an estimate — the actual charge is at most that. Length and quality change it; vibe, format and the line do not. Expert mode shows a smaller price to start and then prices each step on its button. One-click or expert.

Changing your mind

Before Make my ad, change anything. After it, the ad is made with the choices you gave it; a different length or format is a new ad. Rebuild final cut on a finished ad re-joins the same shots, for example after editing the end card, without reshooting. The progress page.

FAQ

Updated September 26, 2026