An AI ad for jewelry
One line for the box next to the upload: A recycled-gold signet ring with a hand-cut onyx, made in our workshop; for people who want one ring they never take off.
The photo
- The piece alone, on a plain matte surface (linen, stone, paper), large in frame, soft light from a window or a tent. Hard flash makes a stone look like a white dot.
- Extra photos: the piece worn (a real hand or neck is fine; people are removed and the piece is what is read), a macro of the setting or clasp, the box.
- Scale: if the piece is unusually large or small, say so in the line; a photo alone does not tell a model how big a pendant is.
Jewelry is redrawn as a clean studio shot on white, the same in every scene, so the gold is one gold throughout. If the colour came out wrong, it is usually the light: reshoot in daylight. An ad for a physical product.
Who wears it
You do not supply a model. The cast is generated to fit the piece and the buyer in your line: a signet ring for men who never wore one gets a man adjusting his cuff; a graduation pendant gets a mother fastening a clasp. Real people in your photos are removed, so a brand ambassador's face does not survive the read: this is a feature, since it is a face you may not have permission to put in an ad. Real faces.
What the ad shows
Jewelry on video is light moving over a surface. The vibes that give the wearer something to do work best: a hand reaching for a cup, a turn to look back, a clasp fastened in a mirror. Close-ups of the stone come from your macro. Avoid asking for a hundred stones in one shot; one piece, one hand, one light.
| Tone | Jewelry use |
|---|---|
| Minimal | The piece, one light, silence, one line; for a brand with a look. |
| Warm | A gift opened, a hand held; anniversaries, graduations. |
| Epic | A hero piece revealed; a launch. |
| A day in the life | Everyday pieces worn through a morning; stacking rings, small hoops. |
| Twist | It looks like a drop of water, then it is the stone. |
The one line, and what gets removed
Material, maker, wearer: recycled 18k gold, hand-set in our Lisbon workshop, for people who wear one ring. Claims the pipeline cannot verify (flawless, best quality, investment grade) are removed from the script. Carat weights, sizes and prices belong on the end card or the landing page, not in the shots, because text in the picture is not drawn reliably. The end card.
The end card
The brand from the box or your line; the product name from the reading; a tagline; and Shop now or Book a fitting. The main image on the card is the cleaned product shot, so the last thing seen is the piece itself. For a collection, make the 60-second cut with several photos, one piece per segment. Length, format and quality.
Make it in SceneMixer, start to finish
- Photos: open the Ad Video tab and upload one to four photos of the same subject. The read is free and tells you what it saw: category, product name, any brand name legible on the label.
- One line: say what it is and who it is for. When the line and the photo disagree, the line wins.
- Pickers: vibe, length (15, 30 or 60 seconds), portrait or landscape, 480P / 720P / 1080P. The price beside the quality is the ceiling you will pay.
- Make my ad: the script, cast, locations and storyboard are written, every segment is generated with its sound, and the end card carries your brand, product name, tagline and call to action.
- Fix, then export: a shot that missed can be regenerated alone; the end card text can be edited and the cut rebuilt without reshooting. The ad progress page.
| Piece | First photo | Extra photos | Tone |
|---|---|---|---|
| A ring | On a plain surface, large in frame | On a hand; macro of the stone | Minimal / Warm |
| A necklace or pendant | Laid out, clasp visible | Worn at a collarbone; the box | Warm / A day in the life |
| Earrings | The pair, together | Worn, in profile | Minimal |
| A watch or bracelet | Three-quarter, on a surface | On a wrist; the clasp | Epic / Minimal |
FAQ
Do I need a model for a jewelry ad?
No. The wearer is generated to fit the piece and the buyer in your line. A worn photo helps the read; the person in it is removed.
Will the stone look right?
The piece is redrawn as a studio shot from your photo; soft, even light in the photo is what makes a stone read as a stone.
Can I show the price or carat weight?
On the end card and in the spoken line, not in the picture; text is not drawn reliably.
Which tone suits jewelry?
Minimal for brand pieces, Warm for gifts, Epic for a hero launch, A day in the life for everyday pieces.
How long should it be?
30 seconds for one piece; 60 for a small collection with several photos, one piece per segment.
Can I say it is real gold?
Say the material plainly in the line; superlatives like best or flawless are removed from the script.
Portrait or landscape?
Portrait for feeds and stories, landscape for a website or an in-store screen. Changing it later is a new ad.
What does it cost?
One figure is quoted before it starts and it is a ceiling; length and quality set it.
Updated November 1, 2026