Etsy product video size
One line for the box next to the upload: A hand-poured soy candle in an amber glass jar with a wooden lid; for people who like a quiet evening; shown lit and unlit. Tone: Show how it works; 15 seconds; Landscape or Portrait.
What Etsy's help page says (read November 2, 2026)
| Item | What the page says |
|---|---|
| Number | Up to 2 videos per listing |
| Length | 3 to 15 seconds |
| File size | Maximum 100 MB |
| Formats | MP4 and MOV among others; the page lists several more |
| Audio | None once uploaded to your listing |
| Resolution | Minimum 500 pixels; the ideal is at least 1080 |
| Aspect ratio | Worded as 2:1 or 1:2 |
Source: How to Add Listing Videos. Etsy's Seller Handbook (a November 5, 2024 article) adds that videos longer than 15 seconds are clipped, so trim the file yourself rather than let the upload cut the end. 3 Types of Listing Videos That Online Shoppers Love.
These numbers change. Read the help page before you export, and look at the preview in Etsy's uploader. This page covers size and format only; what a listing may show is set by Etsy's own policies.
Why a 15-second ad is not quite a listing video
An ad project makes one, two or four 15-second segments and then joins them with an end card of a few seconds, so even the shortest finished ad runs a little over Etsy's 15 seconds. The end card carries a brand, a tagline and Shop now, which is an ad's closing line, not a product demonstration. And because Etsy strips the audio, the two to four spoken lines the ad writes, and its score, are lost.
So take the clip, not the cut. Each 15-second segment is its own clip in the editor: open the finished ad, select the segment, press Download under the player, and you have a 15-second file with no end card. If it is longer than you want, Edit this clip then Trim cuts the start or the end without regenerating (the price shows on the Save button). The ad progress page · Trim a clip · Download the original.
Make a clip that works without sound
With no audio, the picture has to explain itself. Ask for it in the one line and in the tone:
- Show how it works for anything that opens, pours, folds or lights; Mouth-watering close-ups for food and drink; Minimal for a design object.
- Say what the buyer wants to see: the scale (fits in one hand), the lid coming off, the item in use.
- Ignore the dialogue. It will not be heard; do not rely on a spoken line to carry a fact, put it in the listing text.
- Mind the corner label. On a free account every downloaded video carries a small AI label in the corner; a paid membership turns it off by default. The AI label switch.
The product is redrawn from your photo as a clean studio shot, with its shape, colour, material and labels kept, and used in every scene; people holding it are generated. An ad for a physical product · Which photos work.
Which tone for which Etsy category
Etsy's handbook gives category tips for listing videos (end on the finished item, show scale and materials, show wear on vintage). Here is how they line up with the ad tones:
| Etsy category | What Etsy suggests, in short | Tone and photos |
|---|---|---|
| Home and living | Show how it works, scale and materials; end on the finished item | Show how it works; first photo the item on a plain surface, extra photos in use |
| Bath and beauty | Ingredients, the item in use, end on the finished product | Show how it works or Mouth-watering close-ups; a texture photo as an extra |
| Jewellery and accessories | On a model, for movement and scale | Minimal or Warm; the piece alone first, a worn photo second |
| Clothing and shoes | On-model movement, a close-up of the fabric | A day in the life; the garment flat or on a hanger first |
| Craft supplies | Close-ups of materials, supplies used in a project | Show how it works; a texture close-up as an extra photo |
| Toys and games | The item in use, the pieces that come with it | Funny or Show how it works |
Jewelry ads · Clothing ads · Skincare and beauty ads.
Where an AI clip is the wrong tool
An AI render shows a redrawn product and a generated person; it cannot show the real wear on a vintage piece, the true size of a handmade object next to your hand, or the actual texture of one-of-a-kind work. Etsy's handbook says a vintage listing video should show signs of wear, and a render will not. For those items film the real thing; use an AI clip as a second video for scale and styling. Etsy allows two.
Make it in SceneMixer, start to finish
- Photos: open the Ad Video tab and upload one to four photos of the same subject. The read is free and tells you what it saw: category, product name, any brand name legible on the label.
- One line: say what it is and who it is for. When the line and the photo disagree, the line wins.
- Pickers: vibe, length (15, 30 or 60 seconds), portrait or landscape, 480P / 720P / 1080P. The price beside the quality is the ceiling you will pay.
- Make my ad: the script, cast, locations and storyboard are written, every segment is generated with its sound, and the end card carries your brand, product name, tagline and call to action.
- Fix, then export: a shot that missed can be regenerated alone; the end card text can be edited and the cut rebuilt without reshooting. The ad progress page.
| Etsy limit (help page, November 2, 2026) | SceneMixer clip | Fits? |
|---|---|---|
| 3 to 15 seconds | One 15-second segment, trimmed if you like | Yes, without the end card |
| Up to 100 MB | A 15-second clip is far smaller than that | Check the file size on disk |
| No audio kept | Ignore the spoken line and the score | Yes |
| Minimum 500 pixels, ideal 1080 or more | Render at the 720P or 1080P tier | Yes |
| Aspect ratio worded as 2:1 or 1:2 | 16:9 or 9:16 | Test one upload and watch the preview |
FAQ
What size should an Etsy product video be?
Etsy's help page says 3 to 15 seconds, up to 100 MB, minimum 500 pixels with at least 1080 suggested, and no audio once uploaded. Read the page again before you export.
How long can an Etsy listing video be?
Etsy's help page says 3 to 15 seconds, and its Seller Handbook says longer videos are clipped.
Does an Etsy video need sound?
No. The help page says the video will not contain any audio once uploaded to your listing.
How many videos can I add to a listing?
Up to two per listing, according to the help page.
What aspect ratio does Etsy want?
The help page words it as 2:1 or 1:2. SceneMixer makes 16:9 and 9:16, so test one upload and check how Etsy frames it.
Can I make an Etsy product video with AI?
Yes: upload one to four photos of the item, pick Show how it works and 15 seconds, then download one segment, which has no end card.
Why not use the finished ad?
The finished ad ends on an end card of a few seconds, so it runs a little over 15 seconds, and Etsy removes the sound anyway.
Will the product in the video match my photo?
The product is redrawn from your photo as a studio shot with its shape, colour, material and labels kept; check it against the real item before you post.
What does it cost?
An ad is quoted as one figure before it starts and that figure is a ceiling; length and quality set it. A 15-second ad on the default tier is the cheapest length.
Updated November 2, 2026