How to make an Amazon product video with AI
One line for the box next to the upload: A 40-ounce insulated steel bottle with a straw lid, dishwasher safe; for people who forget to drink water at their desk.
What Amazon wants from a listing video
- The product, demonstrated. Size, how it opens, what it does, what comes in the box. The buyer is already on the page; the video answers the questions the photos cannot.
- Nothing time-sensitive. No prices, no sale, no limited offer, no holiday. The video stays up for years.
- No comparisons or reviews. No competitor names, no star ratings, no best seller. Say what it is.
- Landscape. Gallery videos play in a landscape frame; choose 16:9.
Brand Registry is usually required to add video to a listing, and the file format, resolution and length limits are published in Seller Central; they have changed before, so read the current page before you export. Length, format and quality.
The photo
Your gallery photos are the right input: the product on white, three-quarter, the lid off, the thing in use. Up to four. The product is cleaned into a studio shot and kept identical in every scene, which is what you want beside gallery images of the same object. People in a lifestyle photo are removed; the person using the product in the video is generated. If scale matters, say it in the line (fits a car cup holder). Which photos work · An ad for a physical product.
Tone and length
| Tone | Listing video use |
|---|---|
| Show how it works | The default: open, use, close, what is in the box. |
| A day in the life | The product inside a routine; for everyday items. |
| Minimal | The object and light; for design-led products. |
| Avoid | Twist and Funny read as ads, not demonstrations; Epic promises scale a listing cannot prove. |
Thirty seconds covers one product and three facts; sixty covers a product with parts or steps, one per segment. The spoken line should state facts (holds forty ounces, fits a cup holder), not sell. Superlatives are removed from the script anyway. What you actually pay.
The end card, stripped back
For a listing video the end card is the brand and the product name only: no tagline with an offer, no Shop now (the button is already on the page). Edit the card after the cut and rebuild without reshooting. The same shots can then get a second end card with an offer for use off Amazon, on your own site or social. The end card.
Variants and markets
A product in five colours is one video with the hero colour, or five short ones from five photos. A product sold on several Amazon marketplaces is the same video with the spoken line in another language: the line is performed in the language you choose, so a German and a Spanish version are two ads from the same photos. A second-language version.
Make it in SceneMixer, start to finish
- Photos: open the Ad Video tab and upload one to four photos of the same subject. The read is free and tells you what it saw: category, product name, any brand name legible on the label.
- One line: say what it is and who it is for. When the line and the photo disagree, the line wins.
- Pickers: vibe, length (15, 30 or 60 seconds), portrait or landscape, 480P / 720P / 1080P. The price beside the quality is the ceiling you will pay.
- Make my ad: the script, cast, locations and storyboard are written, every segment is generated with its sound, and the end card carries your brand, product name, tagline and call to action.
- Fix, then export: a shot that missed can be regenerated alone; the end card text can be edited and the cut rebuilt without reshooting. The ad progress page.
| Rule for the listing | How the ad meets it |
|---|---|
| Landscape frame | Choose 16:9 Landscape in the pickers |
| No price or promotion | Leave the offer out of the line; end card = brand and product name |
| No competitor names or reviews | The line describes the product; superlatives are removed |
| Product must match the listing | The product is redrawn from your gallery photo and kept identical |
| Format and length limits | Export 1080P MP4; check Seller Central for the current limits |
FAQ
Can I use an AI video on an Amazon listing?
You can make a product demonstration video here and upload it as a listing video; Amazon's own rules on content, format and eligibility apply, so check Seller Central.
What should the video show?
The product working: size, how it opens, what it does, what is in the box. Show how it works is the tone for it.
Can it mention the price?
Not for a listing video; Amazon excludes prices and promotions. Keep the end card to the brand and product name.
Landscape or portrait?
Landscape 16:9 for the Amazon gallery. Make a portrait cut separately for social.
Does the product match my gallery photos?
It is redrawn from your photo as a studio shot and kept identical in every scene.
Can I make versions for other marketplaces?
Yes. The spoken line follows the language you choose; make another ad from the same photos.
How long should it be?
30 seconds for one product and three facts; 60 for parts or steps, one per segment.
Do I need Brand Registry?
Amazon generally requires it to add video to a listing; the video itself does not depend on it.
Updated November 1, 2026